To mark 50 years of providing public power to the city of Lincoln, Nebraska, LES partnered with Agent Branding to develop a brand system to support its mission of providing safe, reliable, and sustainable power to the public. I was invited to team up with Agent to create a simple, informative video explaining how power rates are used to support and serve LES customers.

Client: Lincoln Electric System

Agency: Agent

Animation: Ben Kamprath

Creative Directors: John Hayden, Raleigh Drennon

Design: John Hayden